The Rise of OTT and Free Viewing

OTT platforms are gaining users at a fast pace these days.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or check here on the go.

As OTT platform prices continue to increase,

more users are looking at ad-supported free services.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

Where did OTT streaming start?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

As content became available through portable devices,

more people started using these services.

As outdoor activities decreased during COVID,

OTT viewership expanded significantly.

The appeal and limits of OTT services

The biggest advantage of OTT is the freedom to choose what you want to watch.

Each service offers unique original content.

There are also some limitations.

Price increases and pay-per-view models add pressure.

Recently, complaints about rising fees have become more common.

What are free streaming services?

Free streaming provides content at no cost in exchange for watching ads.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

It balances cost savings and profitability.

Why ad-based platforms are rising

FAST is a rapidly spreading trend in streaming.

Economic pressure pushed FAST growth.

New ad-supported services are expanding globally.

With news, sports, and entertainment, interest continues to rise.

Final thoughts

As OTT subscription fees rise, interest in free streaming continues to grow.

Finding the right platform is part of the experience.

The future of streaming looks promising.